This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/01/04/the-best-ever-culture-decks-learn-from-netflix-godaddy-linkedin-and-other-rock-stars/
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by Bretton Putter, author of “Culture Decks Decoded: Transform your culture into a visible, conscious and tangible asset“
21st-century business has had its watershed moments. One gamechanger: when Netflix’s CEO, Reed Hastings, published the Netflix culture deck online in 2009. Hastings wanted potential job candidates to truly grasp what Netflix was about so he could attract the right talent. But the deck did far more. It went viral — and crystallized how important culture was to Netflix’s growth and success, and revealed why people with the right values and culture fit loved working there.
Comprehensive and articulate, Netflix’s culture deck covered everything, from its history to its purpose; from its expectations for excellence to hiring and firing policies; and nearly every process and work function. Sheryl Sandberg said “it may well be the most important document ever to come out of the Valley.” The deck has garnered 18 million views on Slideshare as of August 2018.
There’s no doubt culture is critical to the success of companies. Deloitte found that 94% of executives and 88% of employees believe it’s important to business success. Yet 9 out of 10 CEOs don’t leverage culture as a competitive advantage — the one competitive advantage they have complete control over. If they don’t know how, they might start with a culture deck.
Done well, a culture deck identifies and conveys your culture to those inside as well as outside your company. It will help attract like-minded candidates, reinforce the behaviors you expect from your team, and broadcast your unique culture to a global audience. Instead of rei… Read More
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