This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/01/22/the-digital-age-why-face-to-face-communication-is-still-more-powerful/
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by Ulrich Kellerer, author of “One Moment Can Change Your Life!: Extraordinary Stories about Ordinary People“
Let’s face it: in today’s digital age, face-to-face communication occurs less often among busy small business owners. Sadly, personal interactions seem to be a bit of a dying art.
In fact, unless you are in a service-based industry, such as a coffee shop or small medical practice where your clients are required to see you in person, you most likely depend on digital tools – email, texting, video conferencing and social media – for the majority of your customer interactions.
According to a Constant Contact statistic, an estimated 66 percent of small business owners depend on mobile devices to manage their operations. And a Brother International Corporation study found that there’s been an 18 percent uptick in small business technology spending since 2010.
While no one can deny the convenience of digital communication tools and their importance to today’s entrepreneurs and small businesses, there’s still something powerful about face-to-face interactions they simply can’t replicate.
Obviously, many technologies can help us boost productivity and enhance efficiencies, but I believe it’s our intensifying relationship with all-things-digital that can send us down a path to unhealthy habits. As an author, communication expert and international speaker, I strongly believe this growing reliance on technology can hamper effective communication, especially if it ends up as a permanent substitute for face-to-face interaction.
The Human Element is Still Best.
Smartphones, tablets and laptops all contribute to a reduction in the number of face-to-face interactions we have with customers today. For most busy small business ow… Read More
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