This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/07/05/the-importance-of-managing-your-brand-reputation-from-the-first-day/
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by Binh An Nguyen, Founder & CEO of Market Ease Business Promotions
The importance of reputation should never be underestimated in business. In today’s digital world, negative feedback can quickly go viral, leading to potential disaster for even the biggest brands.
No matter what size a company is, reputation management is of the utmost importance. If managed well from day one, a great brand reputation can mean increased exposure, higher sales figures, and even global expansion. Let’s take a closer look at the advantages of focusing on brand reputation from day one, and the potential pitfalls of neglecting to do so.
A good reputation will attract new customers.
The buying decisions of today’s consumers aren’t influenced in quite the same way as they were a few years ago. Today, we’re far more likely to base our buying decisions on recommendations from those we know, and online influencers that we follow.
Recent research published in Forbes found that online reviews were a major influencer in buying decisions of over 67.7% of consumers. Today’s brands need to attract new customers using their reputations, rather than via traditional advertising methods such as television, radio, and billboards.
Brands, therefore, have to ensure that their online reputations stand out and that their customers are so happy with the service they’ve received that they’re willing to tell their friends. According to Nielsen, “92% of people trust recommendations from friends and family over any other type of advertising.” These findings have been backed up by academic research, proving the effectiveness of word of mouth over traditional advertising.
Reputation management is an integral part of customer support.
A brand that takes the time to manage… Read More
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