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As we move into a new decade, let’s take a look at how email marketing will change.
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A new decade is upon us. While it’s hard to believe the 2010s are gone, as marketers, we have a lot to look forward to in the coming years. With advancements in technology, artificial intelligence, and getting to know our customers even better — this new year, and decade, look very promising for eCommerce companies.
While it may seem like one of our older marketing tools, email will continue to be an important communication method in 2020. When you consider that 61% of people use email on a daily basis, it’s safe to say that email marketing isn’t going away anytime soon.
In fact, we should expect to see the use of email marketing continue and improve as we move into the new year. With the help of artificial intelligence, machine learning, and improved segmentation you can take your email marketing to the next level.
In this article, we’ll discuss three email trends you should keep your eye on in 2020. Here’s the quick rundown.
The rise of user-generated content and how your customers can help improve your email marketing
How adding interactive design to your emails can help boost conversion rates
Understand how artificial intelligence and machine learning advancements will impact email marketing
This Year’s Email Marketing Trends
Learning from the last year helps us develop the strategy moving forward, but knowing what the upcoming trends are will help build an innovative and forward-thinking plan. Each year there are new advancements and popular styles that customers are interested in and by using these as a basis for your email… Read More
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