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We hope this Editorial, that was exclusively found for you, to think of Tactics to add Thrust into your own online business venture.
Your ecommerce store has been
up and running for a while. You’ve got a solid roster of loyal customers and
you’re attracting decent traffic. Still though, you’re mired in the nether
world of “almost—but not quite”.
In other words, business is
steady enough to keep the site going for now, but sales have yet to become
strong enough to look promising over the long term. Said simply, you need to
find a way to make your ecommerce store sell more.
Here are some ideas.
Increase Your Average Order Value
Too many proprietors think
they need to attract additional customers to make more sales. And, while this
will work—and should be pursued—you have a significant opportunity for growth
right in your face.
Entice your existing customers to buy more.
Proven strategies for this
include:
Free Shipping Thresholds: Offering free shipping when purchases exceed
a certain level will move shoppers to increase the amount of their orders—in
some cases more than the savings they’ll achieve with free shipping. People
love the idea of getting something for nothing; leverage it.
Compromise Pricing: Another strategy is to show them the deluxe
version of a product alongside the one they’re considering purchasing. If
they’re on the fence about whether or not to buy, showing them it could cost a
lot more triggers a sense of saving money.
Or, it will move them to buy the more expensive item. You’ll win either way.
Sales Anchoring: This technique is especially useful with
products shoppers need to replenish form time to time. “Buy two—get one free.” “Get 10 of ‘X’ for only $20—for a limited time
only.” “The discounted price is only good for up to seven items.” These
offers make shoppers buy more of an item at once—thu… Read More
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