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As far as smartphones are concerned, iPhone users have been observed to spend more on apps than their Android counterparts. This has been a consistent trend over the past years, and something that is expected to continue well into the coming years as well.
According to the report, ‘State Of In-App Spending’, iOS users spend about 2.5 times more money. Nearly 71% of iOS users were also seen to be making at least one payment each month through their device. In contrast, just 4.6% of Android users made a payment every month.
Coming to the question of why such a great variance exists between these two mobile operating systems, there are actually many factors that contribute to it. And in this post, we will look at a few reasons behind this trend.
The Target Market
One of the most important things you have to understand about iPhone and Android is that they both have radically different markets. And this mostly has to do with the pricing of these smartphones. While an iPhone costs around $600, to begin with, you can get an Android smartphone for as little as $80 and can go up to $600 and beyond.
This essentially means that those who buy iPhones are mostly high-income professionals or wealthy people. In contrast, people who buy an Android phone can be the daily wage earner or a wealthy, high-income individual. As such, while the iPhone market represents a singular group (rich), the Android market is composed of a mixed group (rich and poor). This is more observable in markets outside North America.
And this contrast in customer base is one of the reasons why iPhone users are seen to spend more than Android users. After all, if the entire market is composed of high earning individuals, their spending will inevitably be greater than a market composed of both low income and high… Read More
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