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Every forward-thinking, famous company routinely freshens up their iconic branding to appear relevant, credible and professional.
If your logo is looking outdated or your website hasn’t been tweaked or changed in the past few years, it might be time to breathe new life into your visuals to continually attract new and existing customers.
It is, however, important to make changes without losing your identity during the process. Read the below advice on how to refresh your brand in four easy steps.
Step One: Streamline Your Logo
You only need to look at the evolution of the McDonald’s, Coca-Cola and Starbucks logos to discover that successful companies are streamlining their branding.
Most brands tend to use no more than two colors in the visual and do not heavily feature graphic adornments, such as embossing or shadows. It might be wise to review various modern logos to effectively simplify your branding and make it relevant for 2019 and beyond.
You also shouldn’t forget to update the logo across the business, such as on your website, social media platforms, marketing materials and bricks and mortar signs. You could even highlight your new, contemporary logo with eye-catching, illuminated signs, which could make passersby take notice of your business.
Step Two: Update Your Website
Small changes can make a dramatic difference to your company’s website. It should not only feature a responsive web design, but you must remove broken links, eliminate error messages and delete outdated flash images that could be slowing your website down and damaging your credibility.
You could also grow your brand recognition and sales by incorporating the latest search engine optimization techniques into your landing pages. For example, you sho… Read More
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