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When it comes to digital marketing, choosing the right channel can be tricky. You want quick results, valuable conversions, boosted sales, and excellent brand awareness. While there isn’t a magic potion that can achieve all of the above, several tools can help.
Both SEO and Google Ads are an integral part of your search engine marketing effort. While for a marketing specialist, it’s hard to imagine one without the other, some business owners try to make a choice.
Some situations warrant using one tool while others require both. Let’s look a little closer at what SEO and Google Ads are and when you may need one or the other.
Slowly but Surely: What is SEO?
“The best place to hide a dead body is on the second page of Google search results”, – anonymous SEO specialist.
Search Engine Optimization (SEO) is a set of strategies aimed at improving the visibility of your brand online thus pushing your website to the top pages of search engine results. SEO involves a variety of tactics, including:
· Tweaking the website – restructuring the website to ensure it loads fast, has all the necessary meta elements and is easy to browse
· Setting up backlinks – ensuring other websites link to yours to improve its credibility in the search engine’s “eyes”.
· Improving content – creating high-quality content to bring more people to your website, thus increasing chances for conversion.
· Keywords search – finding keywords, which are likely to bring the target audience to your website and placing them strategically inside the content and website’s metadata.
SEO works by raising awareness a… Read More
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