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When you first start, your company is a blank slate. People don’t know much about you, and you may not yet know what you stand for exactly. Building a brand name from the very beginning is exciting because you can put any image you want out there. Branding is mainly about the way the outside world sees you, but can also involve how your staff sees you.
Approximately 433,000 new businesses start each year in the United States. Unfortunately, startup failure rates are about 67% over 10 years, with one-third of firms surviving. Of course, failure rates vary by industry and many other factors. One way to beat the odds and stand out from your competition is through robust branding efforts.
If you can afford a dedicated staff member to work on branding, they’ll have dozens of ideas for you. If you’re on a tight budget and can only hire freelancers at this time, or must do the work yourself, here are eight tips to keep in mind as you build your company.
1. Write Your Business Plan
If you don’t already have a business plan in place, go ahead and complete one. Within your business plan, you’ll provide a mission statement, which defines what you stand for and care about most. Consider your organization’s strengths and weaknesses, including what you can reasonably budget for. Looking ahead five or ten years also gives you some insight into how you want others to see your organization and what steps you need to get there.
2. Develop a Style
It’s essential to show a consistent message to potential customers. Not only should your tone be the same, but the look of your outreach needs to match. A style guide keeps everyone on the same page. If you send out a brochure to leads, it will have the same colors and font styles as your website and … Read More
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