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More and more brands are conquering the TikTok audience by filming short videos in which they promote their own products or services. Mobile phone repair, private restoration, handmade, jewelry, interior design – not all examples of what is already in this social network. Should your business get promoted on TikTok and how to do it in 2021?
How to promote your business on TikTok?
Registration and description
To start promoting, download the application and register. After registering an account, you need to configure it. The first thing to do is to put your account in PRO mode. This will allow you to collect complete statistics on views and reactions, and will provide more information about your audience. For PRO mode, analytics are available by account and individual videos:
Where the traffic came from
Distribution of subscribers by country
Average Watch Time
Reposts
Gender composition, etc.
ERR calculation formula
In the profile header, in an informal style, write what the business is doing. List Instagram or website depending on your main sales channel. Instagram is preferable, since sometimes the link to the site becomes unclickable for some users. Install an avatar: it is better not to place a logo, more attention will be attracted by a photo on a bright, monochromatic background. You can also post a short, looping video along with the photo.
Channel topic
Think how interesting it is to tell about your business and show products or services. TikTok perfectly fits the DIY format – step-by-step creation of a product or performing an action.
If you create a product with your own hands, remove the step-by-step process of work, duplicate the speech with text and add popular music… Read More
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