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When effectively implemented and understood, digital financial services can highly benefit from social media trends. It might seem weird to focus on social media strategy for brokerages or mortgage providers, yet, companies who do so influence spending trends and more.
The role of social media in this economic sector is changing as platforms evolve and enable people and communities to connect in various ways.
Social media marketing for financial institutions has quickly evolved from a purely social tool to an essential solution for providing customised customer experiences for consumers and building customer relationships. This computer-based technology allows credit unions, banks and more to reach their customers through advertising, targeting, customer experience, etc., using platforms like Instagram, TikTok, Facebook, and more.
These are some of the financial institutions that are exploiting social media trends for their benefit:
BanksBrokerageCredit unionsCredit card companiesInsurance companiesMortgage providersAccounting and tax advisory firms.
It’s a growing trend and is getting more complex as technologies develop. Keep reading if you want to learn more about how financial institutions take advantage of social media.
How to increase customer touchpoints
Financial institutions, especially banks, have traditionally struggled to make consumer connections because the interactions and relationships occurred only when necessary and never out of nowhere. Nowadays, social media increases touchpoints, allowing customers to interact with their banks on a monthly or even daily basis.
Furthermore, banks can create genuine relationships with the audience through branding, value-added content, and customer … Read More
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