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Marketing done right can make the difference between your new venture changing the world or fading into obscurity. Given the marketing’s importance to your success, there is no shortage of books, articles, videos on the subject.
But you do not need to earn an MBA in marketing to be a pro. You do not even need to be a marketing guru. Instead, follow these simple marketing tricks that will make your business a success.
Get a Boost
Odds are you are trying to make a big impression via social media, and there is no doubt that these platforms have become an indispensable tool in building brand awareness. However, most entrepreneurs find it challenging to move the needle with social media posts.
The good news is that you are not alone. Data from Facebook indicates that less than six percent of your content reaches your base, even when you schedule your tweets. You read that right, about 94 percent of the content you post on your social media channels gets lost.
One way to correct this is to give your posts a ‘boost’ – either through the paid promotion of targeted messages or by working to key influencers to raise your profile. When going the influencer route, do not look for those people with millions of followers as working with micro-influencers can be a more effective way to get your message you there, and importantly, to convert posts into revenue.
Go Old School
Direct mail, or even first-class mail, can get lost in the shuffle in our digital age. But it turns out at this can be one of the most cost-effective marketing options you have to choose from. The reason is simple, mailing lists and bulk mail rates are cheap.
Also, mail is a great way to stand out from the crowd as you can customize your message and use a channel … Read More
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