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If you’ve had a new idea, product or
invention and feel great about it but not sure where to go next then this guide
will give you an overview of where to go next with the process.
Be Aware Of Your Target Market
This is a key stage, it might be a great
idea, but you need to know exactly who will use it. Firstly you need to have a
profile of your average customer, this is the type of person who will be your
target, if others use it as well then great but it’s essential that you know who
you are marketing to as this allows you to see if your target audience is
willing to pay for this product. If you are unsure there are plenty of
specialist market research companies that can arrange the correct strategy for
you.
Make Sure You Have A Website And Social
Media Presence
For people to find your product or idea it
is key to have an online presence, even if they heard of it some other way then
it’s a sure thing they will Google it as everyone does these days. So make sure
you are up to speed on how to make a
website and also to set up Facebook, Twitter and Instagram pages to
showcase your product.
Make Sure It’s Legal And Been Properly
Tested
For any product you’re bringing to market it is key that it meets all legal requirements for health and safety as you could be in a lot of bother if you are not thorough at this stage, the government guidelines can be lengthy but it’s important you ensure you are on top of them as you’ll quickly be shut down if you have not followed correct health and safety procedure.
Know Your Competition
Is your idea unique? Unless the answer is a complete yes then you are going to have competition even if it’s not an exact direct product in competition there is surely going to be alternatives to… Read More
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