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With Facebook having become one of the biggest communication medium in the world, advertising on this social platform is crucial for any business. And Facebook video ads offer an incredible opportunity for businesses to reach out to billions of people worldwide in a highly targeted manner, in a way that is normally impossible to do on TV adverts. If you are planning to use Facebook video ads for your company’s upcoming promotions, then this post will give you a brief idea of how to use them in a very effective way.
Setting Up Your First Facebook Video Ad
Setting up your first Facebook video ad is a pretty simple affair; just follow the instructions given below:
First, log into your Facebook account and navigate to the ads manager at www.facebook.com/ads/manager/creation Now, select the option ‘Video Views’ from the ‘Consideration’ section and click the ‘Continue’ buttonYou will now be required to set up the target audience of your ad. As such, you need to have a deep knowledge about the nature of your audience – where they are primarily from, the interests they have, how will your product or service helps them, and so on.Once your target audience is set, you will now have to decide on a budget for the video ad. If you do not have any set budget, we suggest that you start with a comfortable amount so that you can test the effectiveness of the video advert and modify it as it suits your needs. You can generally set a budget depending on either the ‘video views’ option of the ‘daily unique reach’ option. In a ‘daily unique reach’ option, you can set the budget depending on how many unique views you want the videos to generate on a daily basis. Alternatively, the ‘video views’ option will charge you a flat rate per person who watches your 10-seco… Read More
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