This Business News Story Was Uncovered By Us From: https://www.youngupstarts.com/2020/10/21/what-challenges-can-you-face-when-starting-out-in-ecommerce-advice-from-custom-plugs-a-multi-million-pound-startup-company/
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Life in business is never just plain sailing. Challenges are an inevitable part of any startup journey, but how you deal with and overcome them will determine your fate.
Matthew and Chris from Custom Plugs set up their business from scratch in 2011, selling plugs for ears, ear gauges, body jewelry, accessories, and alternative clothing. They are now one of the top companies in the world selling these products across the globe.
In their own words, here are some of the key challenges they’ve overcome during their journey, which should offer some helpful advice for those starting eCommerce businesses of their own:
Picking the right platform is crucial for success.
We started out on our journey with limited development experience and have had to learn huge amount on the fly. Every website launch has been a lot of hard work, and even now, we’re still learning.
Without a doubt, one of our biggest challenges was when we moved our site from Shopify to Magento. Magento crippled our speed and creativity. We spent years trying to get Magento to work. We funnelled loads of money into it and still didn’t get to the point where we had a site that would do the most basic e-commerce tasks.
Eventually, we had to admit to ourselves that we can’t save something after spending 6 figures, and that we just have to put that behind us and chalk it up to learning. It was really a horrible decision to make.
That’s why you should do research beforehand and ensure any platform you choose fits your business model. Speak to experts, speak to other users, and get a full understanding before you make any changes.
Be careful with suppliers.
Make sure you know and trust them before you invest a lot of money. At the early stages of our business, we had a supp… Read More
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