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Instagram has become a staple in the marketing toolkit for businesses. To make the most of your Instagram presence, we’re sharing tips from The Bradford Group, EO member Jeff Bradford’s marketing agency.
1. Set SMART goals.
Instagram goals are a crucial component of success. SMART goals are specific, measurable, attainable, relevant and time-bound. Set SMART goals to consistently generate traffic and website clicks.
2. Create a BUSINESS profile.
Establish your Instagram as a business profile to define yourself as a company. Plus, it provided the ability to use Instagram’s analytics and ads. Business profiles also allow a connection to your Facebook business page, which completes your online presence.
3. Use ALL of Instagram’s features.
Instagram allows you to use highlight reels, IGTV, stories and posts on your feed. Integrate all of these features to ensure you are ranking high on the platform’s algorithm. Together, they establish a complete profile that looks authentic and professional.
4. Hashtags are #ESSENTIAL.
Hashtags are crucial for reaching new audience members in your company’s niche. For example: marketing professionals may use hashtags like #NashvilleMarketing and #SocialMediaMarketing to reach their community, or business professionals may search those hashtags when looking for a marketing team. The hashtags can lead potential clients to the related Instagram profile so the prospects can learn more about the company.
5. Stay ACTIVE and schedule posts.
Instagram can often get put on the back-burner for a company, and it can be challenging to stay active on your account. Use a program like Hootsuite to bulk-schedule your posts and relieve the pressure of taking time to post 3-5 times per week. Once your conten… Read More
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