This Business News Story Was Uncovered By Us From: https://blog.eonetwork.org/2021/05/3-types-of-referability-partners-and-how-to-leverage-them/
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Contributed by Michael Roderick, a recent EO 360° podcast guest and the founder and CEO of Small Pond Enterprises, which helps coaches and consultants make their brands referable, their messaging memorable, and their ideas unforgettable. He’s also the cohost of the Access To Anyone podcast, exploring how you can get to know anyone you want to in business and in life using everything from the latest technology to the most time tested principles (including the Art of the Ask).
As someone who has spent a great deal of time studying the facets of referability, I have seen a lot of interesting things, but one thing that I noticed recently really got my attention.
I realized that there are actually specific types of people who influence the level of referability we have, and if we have a healthy mix of all three in our lives it can actually make being referred even easier.
I like to refer (ha ha) to these people as “referability partners”.
Below are the three types of referability partners you have in your network:
Translators: These are the people who are really good at looking at whatever it is you are offering and are able to find the language that resonates with your audience almost effortlessly. The challenge if you are a translator, is that you usually can’t translate for yourself. This is why it’s important to have translators in your life even if you are a great one.
Angels: These are the people who are often called “connectors” in your circle of friends, but I’d go even further to say that these… Read More
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