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Renée Rouleau, an EO member in Austin, is the founder and CEO of Renée Rouleau Skin Care, whose products and personalized skincare are respected by celebrities, bloggers, and skincare obsessives. As she marks 25 years in business, Renée shared what she’s learned along her entrepreneurial journey.
I cut the red ribbon at 4:10pm on August 17, 1996. It was my 26th birthday, and I was officially starting my company, Renée Rouleau Skin Care, in Dallas, Texas (though I would eventually relocate the company headquarters to Austin).
Why did I choose this exact date and time? They would never teach this in business school (not that I went to business school!), but I wanted all the luck I could get, so I consulted an astrologist named Iris. She chose this specific date and time to ensure success. Fast forward to today—a full 25 years later—and I’m proud to say my company is thriving and better than ever.
Do I owe all my success to the astrologer? No, not entirely. Over the course of a quarter-century, I’ve learned a lot of lessons about how to successfully run a company. These lessons are what made the biggest impact on my business. Here they are, just in time for the 25th anniversary of Renée Rouleau Skin Care.
1. Treat Your Vendors as Partners (and With Kindness)
Anyone with whom you do business and who provides you with what you need to operate should be treated as a valued partner. You need them, and they need you. It’s that simple. I’ve always cultivated respectful working relationships with my … Read More
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