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Written for EO by Sarah Fruy, director of online marketing at Pantheon Platform.
I admit it. I was a traditionalist. For a long time, I followed a one-step-at-a-time approach to project management.
All my efforts went to seeing the end product through—not knowing whether it would even be successful after launch. I would spend lengthy cycles working toward a goal. I found it difficult to say no when new projects came across my desk, and my timelines would get derailed. If the project succeeded, it made a tremendous impact. But if the big idea failed, my whole quarter was ruined. Clearly, something needed to change.
Shawn Livermon, director of product management at my company, had seen great success running his division using an iterative approach and felt that roles outside of his department could benefit as well. With his encouragement, our entire marketing team and several colleagues from other departments enrolled to become certified facilitators of the agile mindset.
Having an agile mindset means working through an implement-measure-learn feedback cycle. It requires constant testing and reworking to get the end product just right. An agile mindset should have a dedication to experimentation and learning, a willingness to collaborate, decisiveness, adaptability and a desire to deliver results.
The Impact of an Agile Mindset
Having an agile mindset means being fluid enough to make adjustments to a changing situation. An agile mindset breaks down a major project into measurable tasks: Present the concept, refine the idea with a few rounds of testing and then move to the next iteration.
I immediately saw the impact of going agile. When stakeholders had new requests, I could point them to my to-do list within the workflow and then prio… Read More
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