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Contributed by Eden Gillott, the president of Gillott Communications, a crisis PR and bankruptcy communications firm.
Flooded with emails from companies you forgot even existed or don’t remember opting-in for? Hearing lots of gossip about what’s happening? You’re not alone.
In the past few weeks, our inboxes have been overwhelmed with crisis communications that are entirely off the mark. They’re often boilerplate and seem cold, overloaded with information that leaves you with more questions than answers, and, sadly, sometimes in bad taste.
During uncertain times, even the most well-intentioned spread speculation as they try to make sense of a situation that is confusing and overwhelming—a black swan that emerges rarely, maybe once in a generation or a century.
Here are some pointers I’ve shared with clients, which will turn these boilerplate emails on their heads and slow (and hopefully stop) the rumor mill:
Remember that gossip travels faster than fact.
As the saying goes, lies can race around the globe while the truth is still putting on its pants.
How you handle it makes the difference between the gossip controlling you—or you controlling it. We are currently in a time of incredible uncertainty, which is not only unsettling but a breeding ground for gossip.
According to a Harvard Business Review article entitled “Dismantle Office Politics by Being Transparent,” forcing people to read between the lines can result in “misinterpretation and gossip.” Don’t feed the rumor mill with a void of information. The article recommends being “open about your motives.” The rationale? “You can’t expect an organization to operate at a higher moral level than the one you hold… Read More
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