This Business News Story Was Uncovered By Us From: https://blog.eonetwork.org/2021/03/how-to-leverage-organizational-storytelling-in-shaping-culture/
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Sharing your company’s story can have a powerful and long-lasting impact on company culture—especially during times of change. But to maximize your storytelling outcome, it must be done in a way that engages employees and embeds your core values. So, what are some best practices to follow?
We found a great example in Culture Renovation: 18 Leadership Actions to Build an Unshakeable Company by Kevin Oakes. Oakes is the CEO and co-founder of i4cp, the leading HR research firm, and has been a pioneer in the human capital field for the last 25 years.
The following excerpt is posted here with permission:
It’s hard to beat a great story! Stories are a common component of any healthy company culture, especially when renovating. In fact, 73 percent of successful culture change efforts relied on stories.
Great leaders usually tell great stories and, in high-performing organizations, employees can usually recite stories about the company that embody its spirit and soul. Stories about the past can help set the tone for the culture you want in the future.
One of my favorite uses of storytelling to shape culture comes from Qualcomm, the leader in wireless chip design for mobile phones and other devices, and one of the largest employers in San Diego.
Qualcomm was founded in 1985 and led by Irwin Jacobs who, based on Qualcomm’s success, would later become a billionaire and one of San Diego’s most prominent philanthropists.
At the height of its growth in 2005, the company… Read More
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