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hey you don't want to think I think you're gonna love this you know it's one of my one of my favorite places to advertise really because it's just so simple you know especially if you're just getting started man there is there is not a whole lot to you know to buying media using the intermediate buy method right let me kind of walk you through this and show you how this works but one thing if if there is one thing that I want to do right now my friend is I want to keep it as simple as possible for you so that when you look at this you go you know what this is actually easy and I can do this you know what truth of the matter is you can and it is easy and it's not complicated and you can do this alright just jump in jump in with with both feet in the water and just do it you know and what's really really cool about intermediate bias is this stuff works really really well okay so let's talk about intermediate bias what is this well this is great for beginners and also seasoned marketers as well all right what this is it's actually is these are agencies that connect publishers with advertisers okay guys like myself and those publishers I can go to these agencies and I can buy a lot of media and this is a hundred percent self-serve platforms so what that means is I can I can decide which you know websites I want to advertise on I want to decide how much you know money I want to spend it's it's you know and I have full control over my ads you know what I mean so I can stop my ads at any time so this is self-serve platforms all the time okay pretty awesome now you can buy ads at fixed monthly or cost per thousand rates or even cost per click like for example the web network one of the one of the network's in in a media you know category in immediate category okay put it cool so you can also now what's really cool about this is you know exactly where your banners are placed kind of like a what I told you it's great for potential for researching your potential direct buys okay so sometimes I go there and and I'll just look around and you know and because these agencies they kind of some they give you a lot of a lot of publishers right all at the same place so what you can do sometimes sometimes all right is you can go to you know just take a look at those sites that's you know that that that's on those agencies and then you can do you can contact those site owners directly and just see if you can strike a deal with them you know and just kind of bypass the middleman now what's cool about you know media buys ears even though they do charge a little bit more money it's still very very inexpensive okay it's very inexpensive and what I personally like about it is it cuts my research down to I mean more than half I mean probably seventy five percent of the time you know which is really really cool so the extra you know ten or twenty you know or twenty percent I'm gonna pay to run my ads there it's definitely worth it for me you know I'm gonna show you this so that you can you can see how it works for you as well okay so here are some intermediate agencies that you can go to right now okay these are some of the more popular ones you know obviously there is more I just don't want to confuse you I wanna I want to give you the stuff that I personally use okay and these are the agencies that I personally use right now and you know as I'm shooting this video for you alright so by cell ads.com really really awesome site excel click comm don't use them a whole lot but use them sometimes by ascom add onion and web network.com okay so these are my in immediate agencies that I go to you know places to you to you know to to do media buys works really really well for me now again I without kind of going and and diving into each one of those specifically you know how do you set up your campaign you know what I'm gonna do is let me just go to buy sell ads calm and we're gonna do this together I'm just gonna walk you through very very simple you know I mean there is not you know if you listen if you confuse Facebook you can you know you can place ads or you can buy media from these networks super easy you know it's it's almost not worth it for me to take the time to really show you this because a it's you know virtually the same for all the agencies you know maybe the interface looks a little bit different but the process is essentially the same and be it's just so intuitive I mean it's it's it's it's not you know I mean you you'll figure it out in two seconds okay let's jump online right now and let me show you this buy sell ads network and how that works okay so as you can see here when we go to buy sell as an ID actually just log in to my account here are some featured you know featured places where we can we can advertise all that good stuff I just saw something that was pretty interesting well maybe it's not here I saw Paris Hilton was featured here just not that long ago it looks like that that's not available now but check it out for Paris Hilton to send one tweet it would cost you forty five hundred dollars can you believe that how awesome is that all right so check this out depending what you're promoting okay you can be you know automotive right business finance education entertainment you know all these different categories here right I can go to you know business finance for example right let's go here and so here you know we have all these sites right plus you can also you can also search for a specific category or specific keyword here right but let's say if you want to I just want to give you again just like a blueprint kind of like you know a framework of how this kind of works in a nutshell what I want you to do is just go there and start playing around with it yourself okay so 9 to 5 Mac as you can see here we can actually take a look at what this website is all about well actually tells you right here okay let's Los Angeles 95 mega writers from New York Los Angeles in Europe we think about Apple all day and our mission is to break Apple's news quicker blah blah blah so it looks like it's an apple site ok they have look at that 5.5 million impressions right per month ok and you're gonna be paying about $4 per impression ok now if you're promoting something that has to do with Apple check this out 80 1.8 million impressions per month ridiculous for their RSS feed okay absolutely ridiculous okay let's go back here so if you promote let's see if you Pro let's say if you are into a CPA right and you're promoting some kind of Apple you know max you know CPA offers for for max or Apple or anything you know similar right that might be a really really awesome you know thing for you to go to okay we can go and let's check out some of some of the other ones here investing calm here okay that's another one so it kind of tells you what the site is is you know is about and see if you know if if that's something that's gonna be targeted for you or not all right and we can actually if we click on this URL here it will bring it to the to the actual site to where you can see what it looks like you know you can see the banners they're running you know what you're what you getting into okay all that stuff pretty awesome right so let's say you probably know you promote something like you know travel okay let's let's me know maybe you're into trouble okay again there is there's different sites that we can advertise you know when it comes to that category right so this one here you know it tells you you know 250 thousand impressions per month you know and you know 315 by 215 top right right so if we wanted to take a look at what that would look like just click on this site here and so you can basically pick and choose you know which sides you want to advertise on from you know the category here right pretty awesome stuff okay so there is an ad here right you can place your ad you know you can place your ads on the bottom pretty cool so let me let me show you um let me show you how to place an ad right so this ad would cost me $400 for 30 days and and I would get in front of you know 250,000 eyeballs okay impressions is basically how many time any times your ad is going to show okay so four hundred dollars a month that might be you know he said he said it gets expensive man I don't have 400 bucks a month well that's fine let's go back right let's go back here and you know let's let's take a look at something else okay let's take a look at something else here and and see if we can find something that's a little bit more cheaper right take a look at this I hundred and forty thousand impressions okay it's just it's a little bit smaller at its 125 by one twenty-five fifty dollars a month okay 50 bucks a month so let's see if I wanted to buy this okay I'll click on by automatically would add to my cart right here see that and I'll just click on it look at this look how simple it is to place an ad okay I'll click on upload creative okay this is what I would this is this is you know basically it would be like the header of the headline of your ad this is where you put the ad right and this is where you put the link for your ad okay so when somebody clicks on your ad where would they be redirected to now if you recall from our trainings all right what is your link well this link would be your rotator link wouldn't it right if you remember from what we know what we've been talking about all this time so here I'm gonna put my rotator link that would rotate you know two or three different URLs for my you know landing pages right so that I can track it and here's where I would just you know upload my ad click Save and guess what it's gonna take about 48 maybe 72 hours for it to go up you know end up in and get approved and as soon as it's approved it's running and I'm getting traffic make sense so then I what I can do now remember I just pay $50 and it's gonna run for the entire month okay for the entire month so then what I can do is I can come back you know and and I can you know I can place more ads here right if I wanted to place you know another one here 300 by 250 that's actually a pretty good this is actually a very good ad size is 300 by 250 it's it's one of the best ad sizes out there it's usually above the fold and you know if I wanted to get this one as well you know it cost me a dollar and fifty per 1,000 impressions okay so it's a little bit more expensive still not too bad so I would you know I would add that as well right and you know here you just select how many impressions you know for a hundred thousand impressions it would be $150 okay and how many impressions do I want you know if I want 210 thousand impressions you know the the price would adjust accordingly and then you just upload your creatives and you know you enter your link where you want the traffic to be redirected to and there you go you know my friend what's what's what's amazing about this industry is that so many people try to over complicated very very simple thing you know buying media especially with banners is not it's not difficult you know and it does not have to be expensive you know it doesn't not have to be complicated it does not have to be this mysterious thing that everybody thinks well media buying what is that right look at it what I want you to do is go and check out you know buy sell at calm is calm you know XO click calm what I can do is I can I can put the the links right below this video for you to check out I just use that as resources for you and then there is also well network that's pretty awesome I assert as a lot on the web network it's a self serve again you just log in there you know create yourself an account and just explore and it's very very intuitive and you know these are I mean not very many people go there not very many marketers in in fact I you know I there's almost nobody that that's teaching this kind of stuff just because people think this is complicated you know people would rather chase after the latest Facebook you know a trend but hey this stuff works really really awesome you know it's gonna work for you go do it get yourself familiar with it you know start playing around with it don't spend a lot of money I'll start with you know $100 $50 $100 see how it goes for you right and there is a couple things that I want to track I want to track my click-through rates on my banner okay and I want to track how many visitors I'm getting and how many opt-ins I'm getting okay so if your banner is not you know he's getting a tons of a ton of use a ton of impressions but the click-through rate is is very very low okay then I know that I need to swap my banner right I need to create to change my banner I need to you know try something different okay see if that's going to work but ultimately here's my goal okay if you're looking for something like they give me you know give me a a goal that you shouldn't for so what I'm shooting for is I'm gonna take a look at what my what my cost per lead is okay so how much did I pay so if I'm gonna pay a $50 okay I want to take a look at how much you know leads I got okay and if my cost per lead remember these are very very targeted because you're advertising on specific targeted websites make sense so I will pay as as high as $3 or up to $3 per lead okay for my business because I know my numbers okay so what you need to do is you need to pay attention maybe for the first nine or for the first you know 30 to 90 days it's pay attention to how you know what your statistics are right and you know what your conversion rates are for your products for what you're selling and how much can you pay how much can you afford to pay for lead to accumulate a lead without losing money make sense and now when you have those numbers then you can do your calculations again what I want you to do now my friend is go ahead and dive into this start exploring okay get yourself an account you know to get yourself familiar with this and then when we do a live call on Thursday okay if you have questions if you you know if you want me to cover you know something in more detail then that would be a perfect time for us to dive into more details about this right now I want to introduce you to the concept I want introduce you to the idea you know I want you to try it out for yourself and just go out there and start exploring cool all right so that's as intermediate bias again very very simple you know if you if you thought this is gonna be complicated I'm telling you it's very simple process none of the stuff I'm gonna be teaching is going to be complicated but the stuff I'm gonna be sure when you works okay Mike you know it might take you a little bit to figure it out but listen it's going to work okay just keep it simple go at it I'll see you next video
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