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If you’re planning to start your own business, one of the most important things you need to know about is marketing. Marketing is how you promote your company and its products and/or services to your target market. Here are 10 types of marketing strategies that you should be aware of as an entrepreneur.
1. Affiliate Marketing
Affiliate marketing is becoming an increasingly popular form of marketing where you, as a business owner, pay a website or individual a commission when they promote your product and a purchase is made through their referral link. In some cases, this is similar to having brand ambassadors, though brand ambassadors tend to receive products for free (because they have a large online following), while affiliates still have to purchase from a company.
2. Brand Marketing
The aim of brand marketing is to make more people aware of your company, and your brand as a whole. Your company’s brand identity consists of its name and logo, but also your tone of voice and your core values.
3. Cause Marketing
Cause marketing is a type of strategy that plays on your company’s brand. It’s where companies publicly back a specific cause that strengthens one or more of their core values. For example, if you want to support a cure for cancer, you can donate a percentage of your earnings to the American Cancer Society, and advertise this on your website on social media platforms.
4. Event Marketing
Like the same suggests, event marketing is a marketing strategy that takes place in the form of an in-person (or virtual) event. This allows your customers to experience your products and your entire brand as a whole in a more hands-on way. An example of event marketing is a pop-up shop. This is where companies set up a temporary “shop” where customers can purchase their products.
5. Inbound/Outbound Marketing
Inbound marketing uses strategies to bring customers to you, as opposed to outbound marketing. Outbound marketing fo… Read More
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