This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/12/16/whats-old-is-new-the-secret-of-innovation/
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by Amy Murphy and William Duggan, authors of “The Art of Ideas: Creative Thinking for Work and Life“
How do you get a creative idea?
This question matters more and more in the modern world, as things change fast and you adapt to new problems or see new opportunities. For each new situation, you need a new idea. So how, exactly, do you get one?
The most common answer is: brainstorm. But let’s do a reality check: how many successful innovations actually came out of brainstorming sessions? Make a list of your favorite innovations and innovators. You will likely fail to find a single brainstorming session in any of their stories.
So how does it happen, really? How do you get a creative idea?
Let’s take an example. Google is famous for a creative workplace, where the walls are painted all kinds of crazy colors and shapes, there are places to sit that look nothing like ordinary chairs, there’s a whole room where you can play with toys… and so on. It looks nothing like a traditional office. So is that the secret to Google’s success – is that how they got their idea? Google is a fantastic idea. Did the Google guys get the idea by working in an office like that?
Let’s find out.
The Google guys are famous now: Larry Page and Sergei Brin. There was a third founder of Google, named Rajiv Motwani. He was a professor of computer science at Stanford. The Google guys were his students. They were working on his subject – and it wasn’t ‘search.’ That’s because no one at the time thought you could make money just from search. The idea at the time was a portal, like Yahoo, where you have all kinds of activities on the same page, including search. That kept you on the page as long as possible. Why? So they c… Read More
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